NEOH
About
NEOH is more than just chocolate—it’s a revolution in snacking. In a world where sugar-laden treats reign supreme, NEOH offers a healthier alternative without compromising on taste. Their products boast zero added sugar, a high fibre content, and a pioneering sugar substitute that doesn’t spike blood sugar levels. After successfully conquering the German and Austrian markets, NEOH set its sights on the UK, ready to bring their guilt-free indulgence to a new audience.
Client
NEOH
Year
2024
The Challenge
NEOH is on a mission to revolutionise the way we enjoy chocolate. With zero added sugar, high plant-based fibre, and a unique sugar substitute that keeps blood sugar levels steady, NEOH offers a guilt-free indulgence that doesn’t compromise on taste. Already a hit in Germany and Austria, NEOH was ready to introduce their healthier chocolate alternative to the UK market.
Solution
We started by giving NEOH’s Amazon presence a refresh—polishing up the product listings with sharper imagery, refined copy, and optimised variations to appeal to the UK audience. We then set up a new Amazon account under their UK entity, ensuring to keep brand representation always. With the foundation in place, we turned our attention to the competition, crafting targeted ad campaigns that were designed to cut through the noise and put NEOH in the spotlight.
Result
The results? Pretty sweet. NEOH swiftly climbed to the number 2 spot in their category on Amazon UK, with a number 1 spot in Germany. The UK launch was a success, with the brand now well-positioned to continue its growth. Thanks to strategic optimisation and a smooth market entry, NEOH is proving that healthier chocolate can indeed take the lead.
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