Nix & Kix
About
Nix & Kix were an established SME in the food & drink market with a presence in most UK supermarkets and a range of natural sparkling drinks with a refreshing cayenne zing! The already had a good Amazon presence but came to us to explore how they could grow their market share and brand presence on the platform.
Client
Nix & Kix
Year
2023
The Challenge
Nix & Kix had a solid Amazon presence but needed to expand market share and strengthen their brand. The challenge included optimising listings to boost visibility and conversions while working within extremely tight TACOS (Total Advertising Cost of Sales) targets, requiring over 10x efficiency. Additionally, they aimed to break into new European markets.
Solution
We revamped Nix & Kix’s Amazon listings, enhancing SEO, copy, and imagery to better showcase their unique value. With the tight TACOS target in mind, we launched precise PPC campaigns to drive efficient traffic and maximise ROI. We also initiated their expansion into Germany, preparing for broader European growth.
Result
The optimisation efforts led to improved visibility and conversion rates, while the PPC campaigns met the stringent TACOS goals, driving sustained sales growth.
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