Shake Your Plants
About
Shake Your Plants, founded by Justine & Lia in Dubai, is a brand dedicated to delivering high-quality kombucha to health-conscious consumers. Recognising the UK as the perfect market for their product, they sought to establish a strong presence on Amazon to reach their target audience effectively.
Client
Shake Your Plants
Year
The Challenge
Entering a new market is always a challenge, especially when it comes to a competitive and health-focused category like kombucha. Shake Your Plants needed to establish their UK presence from scratch, which included setting up the necessary Amazon accounts, getting stock into FBA, and creating compelling listings to make a strong first impression in a crowded marketplace.
Solution
We began by assisting Shake Your Plants with the operational aspects of entering the UK market, including setting up their Amazon accounts and ensuring their stock was successfully transferred to FBA. With the foundation in place, we developed a comprehensive commercial strategy tailored to the unique challenges of launching a new kombucha brand in the UK. This included a detailed launch plan with clear objectives for both the immediate and medium-term. To maximise their digital presence, we enrolled them in Amazon’s Brand Registry, which allowed us to create enhanced product listings and start the process of gathering initial product reviews—a critical step in building trust and credibility.
Result
The launch was a success, with Shake Your Plants quickly gaining traction on Amazon UK. The strategic groundwork laid during the initial setup paid off, resulting in a steady influx of orders. With a robust strategy in place, Shake Your Plants is now well-positioned for sustained growth on Amazon, with ongoing efforts focused on expanding their brand presence and customer base in the UK market.
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