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The Soho Tanning Club

About

The Soho Tanning Club is all about delivering that flawless glow and ultimate confidence boost, whether you’re getting ready for a night out or just snapping selfies for the gram. With their revolutionary self-tanning products infused with signature Soho scents

Client

The Soho Tanning Club

Year

2023

The Challenge

Liz, having previously worked with us on another successful Amazon project, returned for help with her new self-tanning range, The Soho Tanning Club. Despite some initial support from another agency, Liz found their approach too hands-off. She needed a more engaged partner to enhance her brand’s Amazon presence, optimise product listings, and transition to a more profitable Fulfilment by Amazon (FBA) model.

Solution

Our first step was to develop a commercial strategy that focused on transitioning The Soho Tanning Club to FBA and adjusting the pricing strategy to ensure profitability in a competitive market. Once this approach was agreed upon, we enhanced the product images, utilised A+ content, and created a dedicated brand storefront. This setup not only boosted the product’s appeal on Amazon but also provided a channel to capture and convert external traffic, ensuring the brand’s identity was consistently reflected across all touchpoints.

Result

The Soho Tanning Club now stands out with a distinctive and robust presence in the self-tanning category on Amazon. The enhanced listings, strategic pricing, and dedicated storefront have all contributed to a solid foundation for future growth. The brand is well-positioned to continue expanding its reach and revenue, with a presence that truly embodies the Soho Tanning Club’s unique blend of confidence, style, and flawless glow.

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Contact

Let’s start a conversation

Join us for a chat to talk about your business

© Unpack 2024

Contact

Let’s start a conversation

Join us for a chat to talk about your business

© Unpack 2024

Contact

Let’s start a conversation

Join us for a chat to talk about your business

© Unpack 2024