The Soho Tanning Club

About

The Soho Tanning Club is all about delivering that flawless glow and ultimate confidence boost, whether you’re getting ready for a night out or just snapping selfies for the gram. With their revolutionary self-tanning products infused with signature Soho scents

Client

Year

2023

The Challenge

Liz, having previously worked with us on another successful Amazon project, returned for help with her new self-tanning range, The Soho Tanning Club. Despite some initial support from another agency, Liz found their approach too hands-off. She needed a more engaged partner to enhance her brand’s Amazon presence, optimise product listings, and transition to a more profitable Fulfilment by Amazon (FBA) model.

Solution

Our first step was to develop a commercial strategy that focused on transitioning The Soho Tanning Club to FBA and adjusting the pricing strategy to ensure profitability in a competitive market. Once this approach was agreed upon, we enhanced the product images, utilised A+ content, and created a dedicated brand storefront. This setup not only boosted the product’s appeal on Amazon but also provided a channel to capture and convert external traffic, ensuring the brand’s identity was consistently reflected across all touchpoints.

Result

The Soho Tanning Club now stands out with a distinctive and robust presence in the self-tanning category on Amazon. The enhanced listings, strategic pricing, and dedicated storefront have all contributed to a solid foundation for future growth. The brand is well-positioned to continue expanding its reach and revenue, with a presence that truly embodies the Soho Tanning Club’s unique blend of confidence, style, and flawless glow.