JD's Hot Honey
About
Whether you’re enhancing your pizza, marinating meats, or adding a kick to your cocktails, JD’s Hot Honey offers a versatile flavour boost. With its red Jalapeño or Habanero pepper infusions, this hot honey elevates everything from BBQs to ice cream. Now, with a growing presence on Amazon, JD’s Hot Honey is making it easier than ever to bring this unique combination of sweet and spicy into homes across the UK.
Client
JD's Hot Honey
Year
2024
The Challenge
Jade, the founder of JD’s Hot Honey, transformed her passion for pizza and hot sauces into a business during the lockdown in 2020. After gaining popularity in UK retail, she recognised the need to expand online. With minimal e-commerce presence, Jade turned to us to establish JD’s Hot Honey on Amazon. The challenge was to effectively position a product that doesn’t fit neatly into traditional categories, ensuring it gained visibility in a competitive marketplace.
Solution
We began by thoroughly understanding the hot honey category and identifying the best way to position JD’s Hot Honey on Amazon. Through strategic keyword selection, customer targeting, and carefully crafted product listings, we ensured that JD’s Hot Honey stood out. We also focused on conveying the brand’s identity through high-quality imagery, engaging A+ content, and a cohesive storefront. This approach created a strong and distinctive presence that resonated with Amazon customers.
Result
JD’s Hot Honey has quickly become the best-selling hot honey on Amazon and the highest-ranked in its category. The brand’s successful expansion into Amazon EU has further solidified its position in the market. What began as a niche product has now established itself as a favourite among Amazon shoppers, with continued growth and brand recognition on the platform.
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