Pukpip

About

Pukpip is on a mission to make eating fruit fun, delicious, and convenient. With a focus on real, indulgent fruit snacks, Pukpip offers freshly frozen bananas dipped in a smooth layer of chocolate—combining the best of nature with a tasty twist. Their products are designed to fit seamlessly into busy lives, offering a healthy yet indulgent pick-me-up that’s as easy as it is delicious.

Client

Pukpip

Year

2024

The Challenge

Pukpip was ready to bring their unique frozen fruit snacks to Amazon for the first time. The challenge was not just about launching a frozen product on the platform, but also about making it stand out in a competitive category. The goal was to ensure that Pukpip’s offering would catch the eye of potential customers and communicate the brand’s fun, colourful, and health-conscious identity.

Solution

We approached the launch with a focus on visual differentiation. By cleverly utilising imagery that slightly bent Amazon’s main imagery rules, we were able to make Pukpip’s products stand out in the frozen snacks category. We also developed A+ content that showcased the brand’s vibrant and friendly personality, emphasising the real fruit, simple ingredients, and indulgent taste that set Pukpip apart.

Result

The strategic use of imagery and A+ content paid off, allowing Pukpip to make a strong entrance into the Amazon marketplace. The slight bending of Amazon’s main imagery rules enabled the brand to significantly stand out in the category, attracting attention and driving sales.