The Herbtender
About
The Herbtender is dedicated to enhancing natural resilience with a range of sustainable wellness supplements. Their expertly crafted formulas, featuring adaptogens and functional mushrooms, are designed to help individuals adapt to stress and restore vitality, promoting a healthier, calmer, and more focused life.
Client
The Herbtender
Year
2024
The Challenge
Despite a self-launch on Amazon, The Herbtender struggled to gain traction. Their products weren’t getting the visibility or sales they expected, and their advertising campaigns were not delivering a return on investment, making it difficult for the brand to establish itself on the platform.
Solution
We undertook a comprehensive restructuring of The Herbtender’s Amazon presence. This included a complete redesign of their product listings to better highlight their unique value propositions. We created product variations to maximise the benefits of Amazon’s Vine review program and pulled back on the ineffective, out-of-control advertising campaigns. After a strategic pause, we relaunched their campaigns with a more focused approach, ensuring the brand’s message resonated with the right audience.
Result
Where Amazon had once seemed like a dead-end, The Herbtender is now discovering its potential as a vital channel for growth. The brand has seen significant improvements in their category rankings and continues to experience growing sales. Notably, their Subscribe & Save program has seen substantial month-on-month growth, reflecting increasing customer loyalty and recurring revenue. Amazon has become a powerful support to The Herbtender’s mission, helping them reach more customers looking for sustainable wellness solutions.
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