Tom Savano
About
Tom Savano is more than just a brand; it’s a celebration of life’s most beautiful moments, captured in perfectly crafted cocktails. Founded by James Kerslake, Tom Savano draws inspiration from the unspoiled corners of the world, where every drink tells a story of adventure, discovery, and connection. Each bottle is a testament to the brand’s commitment to quality, authenticity, and the art of living fully. Now, with a growing presence on Amazon, Tom Savano is bringing these exquisite cocktail experiences to homes across the UK.
Client
Tom Savano
Year
2024
The Challenge
Tom Savano had previously launched on Amazon with low traction, grappling with a complex setup between both seller and vendor accounts. This dual approach not only complicated operations but also hindered profitability, making it challenging to scale effectively on the platform.
Solution
To simplify and optimise the brand’s Amazon presence, we transitioned Tom Savano from the vendor model to a seller central account, significantly improving profitability and control. We then set about optimising all listings, ensuring that each product reflected the brand’s unique story and high standards. Our strategy also included the successful launch of Q4-themed gifting products, perfectly timed for the holiday season, designed to capture the essence of the brand and resonate with Amazon’s gifting audience.
Result
The transition to a seller central account allowed Tom Savano to exit the costly vendor model and operate more efficiently. The Q4-themed gifting products launched with great success, achieving strong sales and positioning the brand for continued growth on Amazon. Tom Savano now has a streamlined, profitable Amazon presence that aligns with its mission to bring beautiful cocktail moments to life.
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